UX/UI DESIGNER
AMBER EDRI
I am a leading product and brand designer with a vast experience.
Coming from an industrial design background, I bring a unique value to the process - I’m passionate about creating amazing, useful products that impact on people.
I lead cross functional teams of highly creative individuals and maintain a strong commitment to quality in a fast-paced and agile environment while preserving my passion for compelling and flawless user experience.
I enjoy understanding how people and technology interact, and more than everything – how products can be improved to give people better value.
UX Concept & Product Design
"VIA" app is a smart GPS for blind people.
The App communicate with jewelries which are designed to be worn on the left and right side of the body due to the way blind people navigate.
By small accurate vibrations of the jewelries the user is directed when and where to go and turn.
The purpose of this project was to create a new way that will give blind people maximum independency while they'r navigating in a new environment.
*Winner at Bezalel academy 2012
The first screen allow the blind to insert the destination by recording. there is an option of favorites or search.
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Strauss Group | UX/UI
"Strauss Story" is A Digital Archive Platform for an 80 years old global company, the Strauss Group, that has a story and important heritage that needed to be preserved.
One of the ways to do so was by creating a digital archive that will allow multiple users from different companies around the world t to document meaningful events, advertisements, photos etc.
One of the biggest challenges was to characterize the platform in order to collect hundreds of thousands of different type of materials that needed to be "digitalized" and sort them in the most efficient way so it will be easy to filter and search any data you need among all the files.
360 MANEGMANT PLATFORM
UX/UI & Concept
The "360" platform was characterized and designed to create a simple way to manage digital projects.
After a long research among designers, product and project managers i have found that the biggest "pain point" was the miss communication at the approval stages between different discipline (client vs studio).
In order to solve that and offer a simpler way to manage with 360 view, The platform connects and synchronizes all the disciplines along the process: client, studio and developers.
It creates efficient working procedures, improves the project level and the work time by alerting when the process is delayed by some of the parties.
provides an overview of the current running projects and their progress.
RETAIL PRODUCTS
Strauss Group | *Work In Process
As a part of the transparency which companies are obligated towards their consumer today, there was a need to re-design and characterized the the way products are showing.
The need was to show all the information about the products like ingredients, calories, allergies ect. accessible and transparent.
The challenge was to research, characterized and create a new flow of the product page due to the complexibility of multiple categories, sub-categories and thousands of different products that are presented with all the information in a simple fast-viewing way.
© 2018 Amber Edri